Independent product designer
Quietly useful digital experiences for thoughtful teams.
I’m Ibtihel Az, a product designer working across research, interface design, and visual systems. I turn complexity into clear next steps.
01 — About
The useful part is the point.
I care about the small, considered decisions that help a product feel inevitable: the right question, the right hierarchy, the right amount of space.
My practice sits between strategic product work and a visual designer’s eye. I partner closely with teams to find the shape of a problem, make a tangible direction, and bring the details into focus.
Product thinking
Research, framing, flows
Interface design
Systems, prototyping, polish
Visual direction
Identity, type, image
Collaboration
Workshops, critique, clarity
02 — Selected work
A few things I’ve helped bring into the world.
03 — Experience
A practice built in close collaboration.
2022 — Now
Independent product designer
Ibtihel Az Studio
Partnering with mission-led teams to shape useful digital products and expressive brand systems.
2020 — 2022
Senior product designer
Morrow & Co.
Led product design across a growing platform for independent creative businesses.
2017 — 2020
Digital designer
Fieldwork
Created websites and identities for cultural organizations, small businesses, and community initiatives.
04 — Contact
Have something useful in mind?
Tell me what you’re working on, where you’re feeling stuck, or simply say hello. I’m currently available for select collaborations.
hello@ibtihelaz.dev